Insignia and Haier join Roku's list of HDTV manufacturers working on Roku TVs.
Roku has revealed its plans for the future, and that involves more and higher-resolution Roku TVs.
The HDTV category, introduced last year with the Editors' Choice TCL 48FS4610R$449.99 at Dell and Hisense 40H4, feature Roku's media hub technology built directly into the screen. The company just announced that Haier and Best Buy's electronics brand, Insignia, will get Roku TV models.
Haier plans a line of Roku TV models under its 4 Series, which will range in screen size from 36 to 65 inches. The 40-inch and larger models will have 1080p resolution. The Series 4 Roku TVs won't ship until Q3 2015 and pricing has not yet been announced, but in the interim Haier will ship three "Series 3.5" HDTVs, 40-, 48-, and 55-inch screens that don't have Roku features built in, but include Roku Streaming Sticks that plug into the display's MHL-enabled HDMI port.
Insignia has not given specific information regarding its Roku TV models, but Roku-equipped Insignia HDTVs will be demonstrated at CES 2015.
Besides new partners for Roku TVs, Roku has announced a path for 4K support in future products. The company is working with Netflix to add Netflix 4K support to future Roku products. Additionally, TCL, one of the first Roku TV manufacturers, is developing a 4K Roku TV model capable of displaying 3,840-by-2,160 resolution natively. Currently, Roku has only revealed plans for 4K Roku TVs, and no 4K Roku media hubs, or any new Roku media hubs for 2015, have been announced.
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